‘Everything is coming down’: ChatGPT ads are getting cheaper

April 17, 2026 Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting. It’s early days, but marketers quoted Digiday a range of prices. Advertisement TOP STORY Marketing on Platforms ‘Everything is coming down’: ChatGPT ads are getting cheaper While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test. OTHER THINGS TO KNOW Join us for the Digiday Sports Marketing Playbook, taking place virtually on April 23 at 11 a.m. ET, where brand and agency leaders will unpack how these partnerships are evolving and what it takes to stand out in a crowded, fast-moving landscape. Combining CTV with purchase data allows marketers to optimize for business outcomes instead of viewership, particularly as streaming platforms introduce more shoppable formats. Partner insights from Circana. The agentic era is moving quickly — from concept to live campaigns in record time. Publishers who are agent-ready gain a competitive edge with more RFPs, more direct business wins and higher CPMs. Partner insights from Optable. MARKETING Member exclusive Future of Marketing Briefing: Why brand builders are back in fashion For the better part of a decade, CPG companies hired marketers who could optimize a media plan. Now, they’re hiring ones who can save a brand. Brands in Culture Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship. PARTNER INSIGHTS FROM OPENX Why brand expression matters more than ever in the AI era AI excels at scale and speed. It can generate content, test variations and optimize distribution far faster than any human team. What it cannot do is determine what truly matters — brand expression. MEDIA & PLATFORMS Strategizing for the Future Bauer Media Group slashes publishing headcount in company-wide restructure  Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited. Navigating Economic Instability The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking. PARTNER INSIGHTS FROM OPTABLE Agentic advertising shifts how demand finds audiences With workflows that bring buyer intent directly to the rich data across the publisher ecosystem, premium audiences become more accessible, enabling faster responses for buyers with better data. Advertisement PARTNER INSIGHTS FROM PEBBLEPOST Teams that win in CTV turn incremental lift into financial impact Marketers that demonstrate incremental revenue, show how marginal returns behave, tie outcomes to reported results and explain how performance holds under scale are the most successful on CTV. ICYMI The Programmatic Marketer ‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy