Your first look at the 2026 Digiday Awards categories
| The Digiday Awards bring together the year’s most innovative work across media, marketing and advertising. From campaigns in AI, social, partnerships and beyond, this program celebrates the ideas and teams setting the standard for excellence across the industry. Eight new categories, from Best Use of Agentic AI to Best Sports Marketing Partnership, give teams across every field a stage to be recognized alongside the year’s most impactful campaigns and innovators. Featured Categories  NEW Best Activation Awarding the activation that most effectively engaged audiences and brought a brand, product or service to life through a creative and strategic experience. NEW Best Use of Agentic AI Awarding the most effective use of agentic AI to autonomously plan, execute and optimize tasks in support of business or campaign objectives. NEW Best Search Optimization Strategy Awarding the search optimization strategy that has most effectively improved visibility, discovery and audience engagement through organic search efforts. NEW Best Sports Marketing Partnership Awarding the sports marketing partnership that has most successfully leveraged sports, athletes, teams or fan culture to achieve stated objectives.  Get in Touch Have questions or need help deciding what categories are the best fit? Reach out to our team. Sponsorship Opportunities Fill out this form to learn more about sponsoring the Digiday Awards. Nominate a Judge Contact our team to nominate or be considered to judge. Stay Up to Date Not ready to enter? Sign up to receive updates on this program.  |
