How to ensure accurate, actionable media measurement across platforms
| The average American spends nearly 13 hours each day consuming media, according to eMarketer, offering marketers massive exposure opportunities. However, while Meta claims 72% of social media ad spend between Facebook and Instagram, it only holds 37 minutes of users’ attention per day. Cross-platform measurement and brand lift can provide marketers with the data needed to make effective decisions and prove their dollars are well spent. An effective cross-platform measurement strategy makes brand lift metrics easy to read and optimize for, allowing media optimization while campaigns are in-flight. Download this new report from Cint to learn more about: - Why brand lift and cross-platform lift matter
- How to set clear campaign goals and accurate tracking for strong outcomes
- Determining the right media mix and campaign scale for meaningful results
- Turning negative lifts into positives and why they shouldn’t discourage marketers
Partner insights from Cint |
