Virtual event: Why multichannel expansion is a risk management strategy
  The brands finding success this year have all stopped treating growth as a single-channel strategy. Multichannel expansion isn’t optional; it’s a margin and risk management strategy in an environment of rising acquisition costs and platform volatility. However, brands can quickly struggle if they expand into new channels in the wrong way: They add TikTok Shop too early; they duplicate teams and tools; they watch performance fragment rather than grow. On Tuesday, April 14 at 1 p.m. Eastern, join Helium 10's Bradley Sutton, vp of education and strategy, and Shivali Patel, senior brand evangelist, for a live virtual session breaking down a practical roadmap brands are using to expand across platforms without margin erosion or breaking operations. Register to secure a spot for this live virtual event and learn:
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