The in-house entertainment studio is having its social media team moment

March 11, 2026

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In-house entertainment studios are the new social media team.

Social media consultant and author of newsletter Link in Bio Rachel Karten flagged it last week after spotting a job post: Gap is hiring a vp of development at $300,000 to $360,000, reporting to Pam Kaufman — the Paramount exec Gap poached in January to become its first chief entertainment officer, reporting directly to the CEO.

TOP STORY

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The in-house entertainment studio is having its social media team moment

Brands are becoming media companies (again). This time they mean it.

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