Layoffs hit LADbible Group’s social video team amid slower user-generated content growth

March 12, 2026 Presented by LADbible Group is cutting approximately a dozen staffers on its social video team based in Manchester, in the U.K. This comes after a round of layoffs to the social video team in London last fall, which impacted about 10 people, according to people familiar with the matter. LADbible Group (which operates LADbible, SPORTbible and Betches Media) is one of the most dominant publishers on social platforms like Facebook and TikTok. It built its business around viral, entertainment-driven video content designed for young audiences. Advertisement TOP STORY Publishing in the Platform Era Layoffs hit LADbible Group's social video team amid slower user-generated content growth Social-first publisher LADbible is in the middle of a second round of layoffs to its social video team, having suffered massive drop-off in Facebook video engagement. OTHER THINGS TO KNOW Join us at the annual Modern Retail Marketing Summit, April 20–22 in Huntington Beach, to connect with top brand leaders and explore the strategies you need to stay ahead — from navigating tariff uncertainty to adapting to a fast-evolving marketing landscape. Timing structure should be a strategic lever in marketers’ planning processes. Key steps include auditing their current execution calendar, prioritizing shoulder periods, avoiding overload on peak weeks and accounting for media booking realities. Partner insights from Keen Decision Systems. Many marketing activities create value beyond short attribution windows, but advertisers have lacked reliable ways to measure these longer-term effects with the same confidence as short-term metrics. Partner insights from Amazon Ads. MEDIA & PLATFORMS The Creator Economy How medical creator Nick Norwitz grew his Substack paid subscribers from 900 to 5,200 within 8 months Creator Playbook: Unpacking the strategy behind medical YouTuber Nick Norwitz turning to Substack to significantly grow his brand. PARTNER INSIGHTS FROM SEEDTAG How neuro-contextual intelligence shifts media planning strategies Audience strategy has historically focused on reaching predefined consumer segments based on assumed traits. Neuro-contextual intelligence helps media planners identify high-intent moments in real time — distinguishing between passive browsing and active consideration. Member exclusive Media Briefing: In the AI era, subscribers are the real prize — and the Telegraph proves it In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them.   Generative AI Inside Amazon's effort to shape the AI narrative on sustainability and ethics As AI backlash grows, Amazon is trying to reshape the narrative — starting with journalists, creators and marketers. See how it works MARKETING Generative AI Furniture.com was built for SEO. Now it's trying to crack AI search Furniture.com is among many dot-com companies grappling with how AI and chatbots are changing the way shoppers search for information. PARTNER INSIGHTS FROM APPSFLYER Why mobile — not AI — is the center of gravity for measurement When marketers implement mobile-grade measurement standards, they give AI a grounded identity source and behaviors from which to work. Without that, they may get faster, but not better, optimization. Advertisement PARTNER INSIGHTS FROM VIASAT ADS Why marketers can't count out the value of the in-flight audience The in-flight audience is highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively. ICYMI Evolving Agencies 'Nobody's asking the question': WPP's biggest restructure in years means nothing until CMOs say it does WPP declared itself transformed. CMOs will decide if that's true. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy