Advertisers aren't happy picking up Meta’s European tax tab

March 18, 2026 As things stand, Meta hasn't communicated with ad execs about additional fees, beyond what they said in an email shared with Digiday. Advertisement TOP STORY Marketing on Platforms Advertisers aren't happy about picking up Meta's European tax tab As things stand, Meta hasn't provided any communication to ad execs about these additional fees, beyond the email shared with Digiday. OTHER THINGS TO KNOW AI exposes where measurement breaks down, where assumptions hide and where decision-making confidence outpaces accurate outputs. It forces marketing organizations to confront a hard reality: Automation magnifies whatever uncertainty already exists. Partner insights from AppsFlyer. Digiday Research is looking at how publishers are generating revenue today — across advertising, events, subscriptions and other streams. If you're a publishing leader, we'd value your perspective. Participants will receive the full research report when it's published, normally available only to Digiday+ members. Just enter your email at the end of the survey to receive it. Consumers have always responded to advertising that felt timely, relevant and emotionally aligned. Neuro-contextual AI allows advertisers to analyze the "why" and the "how" — the motivations and emotions that shape real engagement. Partner insights from Seedtag.   MARKETING The Creator Economy Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns Quick Collabs is LTK’s latest attempt to make creator marketing campaigns faster and more scalable. for brands and creators alike. Some creators don't see immediate value in Instagram's controversial 'Shop the Look' AI test Instagram’s controversial Shop the Look rollout didn’t ask for creators’ consent, nor did it tag products they’ve endorsed. What did they learn from it? Advertisement PARTNER INSIGHTS FROM AMAZON ADS How brands are bridging the measurement gap between immediate ROI and long-term brand growth Many marketing activities create value beyond short attribution windows, but advertisers have lacked reliable ways to measure these longer-term effects with the same confidence as short-term metrics. Beyond Ads Retailers turn to digital rebates as alcohol sales slump Grocers and C-stores are turning to digital alcohol rebates to try to boost alcohol sales and digital engagement. PARTNER INSIGHTS FROM VIASAT ADS Why marketers can't count out the value of the in-flight audience The in-flight audience is highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively. DIGIDAY+ Member exclusive Future of TV Briefing: How Netflix is shaking up the upfront deal model This week's Future of TV Briefing looks at Netflix's single- and multi-year deals with advertisers that extend beyond the scope of traditional upfront commitments. PARTNER INSIGHTS FROM CINT Why cross-platform measurement is key to optimizing in real time When a campaign has clear goals, impressions are measured accurately and scale is sufficient to generate learnings, effective cross-platform measurement can help marketers turn negative lifts into positives. ICYMI Evolving Agencies 'I'm not selling you hours': PMG's push beyond agencies PMG never called itself an agency. Here's why that matters now. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy