Will Publicis Groupe keep exploring M&A or does it need to focus on what it’s already got?

February 02, 2026 With the race for the hegemony of adland in full gear, murmurs are emerging that Publicis may pursue acquisitions to maintain its perceptual lead over its U.S. rivals, with separate sources indicating that ad tech or other acquisitions may be on the agenda. The French holding company is set to issue its full-year earnings for 2025 on Feb. 3 — its first since the Omnicom/IPG deal received the green light. On the same day, Omnicom will reveal its final 2025 results. Advertisement TOP STORY Evolving Agencies Will Publicis Groupe keep exploring M&A or does it need to focus on what it's already got? Sources hint at potentially buying ad tech assets, with data onbarding firm LiveRamp heavily linked to a deal. But it may choose to concentrate on what it’s already bought. OTHER THINGS TO KNOW The Digiday Content Marketing Awards honor campaigns that drive impact and raise the bar for content marketing. From strategy and execution to performance and results, this program highlights work that stands out. Submit your entries by February 27 to take advantage of final savings. By offering continuing support and knowledge, like direct communication with journalists, publishers create an environment where readers and subscribers can find lifetime value, helping with sustained revenue. Partner insights from Zeta Global. For advertisers, the challenge that comes with TV is not whether people will watch. It is where they watch, how they move between platforms and how quickly plans need to adapt. Partner insights from Nexxen. MEDIA & PLATFORMS Marketing on Platforms In Graphic Detail: Why TikTok still faces an uphill battle in the U.S. TikTok's existence in the U.S. under new ownership, isn't as smooth sailing as it hoped, at least not yet. Member exclusive Media Buying Briefing: Marketers are wary of civil unrest at this year's World Cup Sports marketers plan for every eventuality. Now, they’re considering how to respond should the World Cup be derailed by the U.S. government. PARTNER INSIGHTS FROM QUANTCAST AI serves as a partner, not a replacement, for Virgin Money Rather than placing blind trust in AI, trust should be earned through transparency, performance and control. Virgin Money and mFuse found success with autonomous AI, demonstrating its ability to reshape how marketers work, think and grow via earned trust. PARTNER INSIGHTS FROM NAME.COM How custom domains help brands stand out in AI-generated search Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search. Advertisement MARKETING Marketing on Platforms 'There was a conversation': Vita Coco rides out TikTok U.S. uncertainty with its safety nets built Vita Coco treats TikTok uncertainty as a cost of doing business, not a reason to leave. PARTNER INSIGHTS FROM ADSTRA Making identity more accessible to challenger brands Even many of the most successful challenger brands are stuck with siloed data and rented identity, lacking the 360-degree customer view they want. The Creator Economy From vibes to data: Why some brands use predictive tech to vet creators Brands like TheRealReal and Shark Ninja are turning to predictive models and datasets to guide their strategies. RETAIL MEDIA Retail Media Rewritten P&G bets big on retail integration as CPGs question incrementality As P&G doubles down on retail media, CPG brands debate if the massive spending delivers incremental growth or is merely a new, expensive retailer “tax.” Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy