Where programmatic buying is heading next
 Programmatic marketing is entering its next era. AI agents are becoming infrastructure, reshaping negotiation, bidding and measurement as new standards accelerate the shift. At the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs, we’ll dig into what this agentic transition looks like in practice, including:
You’ll leave with a clearer understanding of how peers are operating inside this new system and what it takes to stay effective as programmatic continues to evolve. Not ready to secure a pass? Sign up for updates. Featured Attendees         The Ritz-Carlton, 68900 Frank Sinatra Dr Pass Options  Connect Pass $3,645 $3,895 after Feb. 24 • Three one-on-one 10-Minute Meetings with agency and brand executives of your choice • • Networking functions, meals, cocktail receptions, attendee activities and more BEST VALUEPremium Connect Pass $5,045 $5,245 after Feb. 24 • Five one-on-one 10-Minute Meetings with agency and brand executives of your choice • Early access to book the one-to-one meetings of your choice • Access to three days of key insights and honest discussion • Networking functions, meals, cocktail receptions, attendee activities and more |
