Introducing Glossy Campus — Your new connection to Gen Z creators
 Hi Digiday community — we’re excited to introduce Glossy Campus, the new Creator Community and Gen Z Influencer Network from our sister brand, Glossy. Influencers are now central to beauty and wellness marketing, especially for reaching Gen Z. Glossy has tracked this shift for years and built strong brand-creator connections through Glossy Pop, Pop NYC and our editorial initiatives. Today, we’re expanding that work with Glossy Campus — a new platform for brands to partner with beauty and wellness influencers from universities nationwide. Glossy Campus connects beauty and wellness brands with Gen Z consumers nationwide through paid social campaigns, sponsorships, custom content and creator partnerships. Marketers now have direct access to these Gen Z creators, whose recommendations often influence the last step before a beauty purchase. They’re ready to collaborate on paid social, campus activations and more — and to share insight on what resonates with their audience. We’ve seen creators’ impact firsthand at our sold-out Pop events in NYC and L.A., where talent like Hannah Godwin and Stephanie Valentine drew fans, aspiring influencers and brand partners. These moments underscored the strong demand for authentic brand-creator-consumer engagement. Our founding roster includes students from Penn State, Arizona State, UCLA and Alabama, with a total reach of over 15 million followers. They joined our creator welcome campaign alongside partners including Fenty Beauty, Medicube and Grande Cosmetics. We’re teaming up with two brands to launch our first beauty and wellness campaigns in the coming weeks. If you’d like to get your brands connected to Gen Z audiences nationwide, inquire below. |
