Inside the marketing strategy working for Adidas and Sephora
  Sephora’s Rewards Bazaar program offers a good example of what it looks like to successfully move away from a siloed approach to loyalty and promotions and instead implement a unified incentives marketing strategy. “The building blocks of a loyalty program are about getting benefits from being part of a program and your interactions with that company,” said Emeline Berlind, svp and general manager of loyalty at Sephora. And for sportswear brand Adidas, a unified promotional strategy helped turn around the company's first annual loss in more than three decades. Learn about the unified incentives marketing strategy working for Sephora and Adidas in this WTF explainer from Digiday and Talon.One, which also covers:
Partner insights from Talon.One |
