Categories announced for the 2026 Digiday Technology Awards
 As new vendors and tools flood the market, it’s getting harder to distinguish what’s genuinely moving the industry forward from what’s simply new. The Digiday Technology Awards cut through the noise to surface work that actually stands out. We’re recognizing the technology, platforms and teams behind how digital businesses operate today — from AI and programmatic infrastructure to content, data, measurement and monetization. This year’s categories set a clear bar for performance and impact. If you're ready to begin preparing this year's submissions, you can get started here. Submit by March 20 to take advantage of the lowest rate on entries.  NEW Best Agentic AI Tool Awarding the agentic AI tool that most effectively operates autonomously to plan, execute and optimize tasks in pursuit of defined business goals. Best In-Store Technology Awarding the technology most enhancing the in-store shopping experience. Best AI Tool Awarding the artificial intelligence tool that most efficiently addresses specific tasks or functionalities, helping users accomplish business objectives. Best Measurement Solution Awarding the measurement provider that has provided the most effective and comprehensive solution for advertisers. Best Automation Tools and/or Platform Awarding the best automation tools and/or platform that help manage processes and minimize manual effort. Best Sell-Side Programmatic Platform Awarding the leading sell-side platform for programmatic advertising. Early DeadlineMarch 20 Regular DeadlineMay 1 Last ChanceJune 26  Get in Touch Have questions or need help deciding what categories are the best fit? Reach out to our team. Sponsorship Opportunities Fill out this form to learn more about sponsoring the Digiday Technology Awards. |
