Explainer guide: WTF is weather targeting?
| Weather is often overlooked by marketers, but it's actually the future of contextual targeting — it can predict product relevance, inspire action and allow brands to connect with consumers during emotive moments. A new WTF explainer guide digs into weather targeting: what it is, how it differs from other contextual signals, common misconceptions and how advertisers across industries can maximize the effectiveness of weather targeting. Read the full guide to learn: - Why weather is such a strong and valuable signal for advertisers
- How weather compares to other contextual signals
- Real-world weather targeting examples, across industries
Partner insights from The Weather Company |
