Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

January 08, 2026 Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned that Omnicom Media is partnering with Pinterest to let the former's Creo influencer agency reach the latter's access to the creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform. TOP STORY The Creator Economy Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.  OTHER THINGS TO KNOW Successful brands are pairing the flexibility of programmatic buying with the access to premium ad inventory and consumer data from publisher-direct buys to gain scale, efficiency and full-funnel impact across CTV. Partner insights from Tatari. Even many of the most successful challenger brands are stuck with siloed data and rented identity, lacking the 360-degree customer view they want. Partner insights from Adstra. Discounts are like empty calories — revenue without positive contribution. A unified incentives marketing strategy aligns internal teams around a shared strategy to build customer lifetime value and increase profits. Partner Insights from Talon.One. MEDIA & PLATFORMS Strategizing for the Future What does media spend look like for 2026? It could be worse — and it might be Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search. Member exclusive Pitch deck: How Amazon is emerging as the proof layer for TV spend Amazon is positioning itself to advertisers as the "first-stop shop" for planning, buying, optimizing and measuring TV. Advertisement PARTNER INSIGHTS FROM EXPERIAN How first-party data activation is evolving in 2026 Owning customer data is just the beginning for marketers, but few brands have the tools to activate it efficiently or garner actionable insights. PARTNER INSIGHTS FROM INSTACART ADS Report: The state of retail media RMNs have historically limited ad placements to their own digital properties, but now many RMNs are extending ad offerings to off-site channels like social media, CTV and email to improve growth opportunities and expand reach. MARKETING Evolving Agencies Omnicom Media's Adamski: clients are the only ones not complaining about principal media The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he’s expected to maintain consistent growth among them. Advertisement Navigating Economic Instability Here are the 2025 brand winners and losers of tariffs Tariffs completely upended the retail industry in 2025 — and no company was left unscathed. PARTNER INSIGHTS FROM THE WEATHER COMPANY How weather targeting compares to other contextual signals While in-content targeting might place an ad for products relevant to the genre a viewer enjoys, weather targeting can add a crucial layer of physical and emotional context. DIGIDAY + Member exclusive Media Briefing: Here's what media execs are prioritizing in 2026 Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy