Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

January 07, 2026 We've all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat. Omnicom Media, via an expansion of a partnership with Amazon it struck last year — but now ties in Roku data as well as input from now corporate sibling Acxiom — is out to try to alleviate that problem. Digiday has learned that Omnicom is planning to announce that partnership today at CES. Advertisement TOP STORY Future of Measurement Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku The partnership brings together Acxiom data, Omni insights and Roku audience info through Amazon Ads to help solve for better camapign frequency management. OTHER THINGS TO KNOW Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search. Partner insights from name.com. Panelists at 4As Gaming Day underscored that the term "gamer" feels increasingly outdated and often unnecessarily creates distance between people and the behaviors they already participate in daily. Partner insights from Activision Blizzard Media. Consumer attention is at its peak post-purchase, and savvy brands are using the moment as an opportunity to capture revenue. Partner insights from Fluent. MARKETING Marketing on Platforms OpenAI's countdown: monetization, ads, and a Google-shaped threat With fierce competition from Google et al, the clock is ticking for the AI company to launch its ad business. Strategizing for the Future Crisis, culture and costs: The new reality of the modern CMO Crisis, culture and cost pressures are reshaping the modern CMO into a revenue-driven strategist uniting marketing, communications and finance. PARTNER INSIGHTS FROM PUBMATIC Why a unified ad tech ecosystem is finally within reach After decades of ad tech fragmentation punctuated by episodic roll-ups, digital advertising has entered a different kind of consolidation phase: one driven by AI and supply path discipline. PARTNER INSIGHTS FROM EX.CO The AI traffic cliff is proving why revenue resilience matters Publishers that act like product companies — owning their economics, refining user experience and experimenting with diversified engagement — are poised to succeed as AI rewrites the media playbook. Member exclusive Digiday+ Research: The marketer's guide to AI applications, agentic AI, AI search and GEO/AEO in 2026 Digiday’s annual AI report explores how marketers are navigating the opportunities and challenges AI brings as it becomes an indispensable piece in their toolkits. Advertisement ICYMI Marketing on Platforms Pitch deck: how Amazon is emerging as the proof layer for TV spend Amazon is positioning itself to advertisers as the "first-stop shop" for planning, buying, optimizing and measuring TV. PARTNER INSIGHTS FROM CHANNEL FACTORY Three priorities that define the next stage of brand suitability The discussion around brand safety and suitability has matured. The industry is now entering a new phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. DIGIDAY + Member exclusive Future of TV Briefing: 5 ripple effects that will shape the future of TV in 2026 This week's Future of TV Briefing looks at the trends and developments that will shape the TV, streaming and digital video industry in 2026. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy