The competitive advantage of understanding cultural context
| One in two Black consumers has increased their spending over the past 5 years, 1.2 times more than non-Black consumers. And 51% of Gen Z and millennial shoppers are more trusting of brands and products when Black consumers are accommodated for. Brands that foster authentic, sustained connections with Black audiences through meaningful engagement can access untapped growth opportunities. Download this report from Urban One to learn more about: - Black consumers’ role in setting trends
- Why understanding cultural context is a competitive advantage
- How the pendulum of Black cultural influence impacts brand trust
- The ROI impact of representation, inclusivity and cultural fluency
Partner insights from Urban One |
