WTF is weather targeting?
  To build strong consumer connections even as loyalty and attention become harder to win, brands need alternative signals that illuminate and predict consumers’ mindsets and motivations. A privacy-forward, contextual targeting signal that many marketers — across industries — often overlook is weather. Weather is the next evolution of contextual targeting, predicting product relevance, inspiring action and connecting with consumers during emotive moments to provide brands with more relevant, privacy-compliant information. This explainer guide digs into what weather targeting is, how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness.
Partner insights from The Weather Company |
