WTF is multimodal AI for advertisers?
  The increasing adoption of AI in advertising has resulted in the technology expanding beyond initial expectations. While early applications of generative AI and LLMs in programmatic advertising and media were powerful, they were also limited, as they typically processed one type of data at a time. New forms of the tech have emerged to provide advertisers with more flexibility and greater targeting precision. Multimodal AI can learn from any form of data and apply it to any data format — understanding information from across the digital ecosystem to create a fully connected view of audience behavior and uniquely inform targeting. To help advertisers better understand multimodal AI, this explainer guide dives into its applications, benefits and ability to solve current and future challenges.
Partner insights from Dstillery |
