Why understanding Black cultural influence is a marketing imperative
  Black consumers overwhelmingly shape trends in music, fashion, beauty, digital culture and beyond, and marketers who overlook this cultural impact are leaving money on the table. One in two Black consumers has increased their spending over the past 5 years, 1.2 times more than non-Black consumers. And the impact extends well beyond the Black community; 79% of U.S. consumers believe Black Americans are influential, while 51% of Gen Z and millennials are more trusting of brands and products when Black consumers are accommodated for. There are untapped growth opportunities for brands that foster authentic, sustained connections with Black audiences through meaningful engagement. Download Urban One’s new report to learn more about:
Partner insights from Urban One. |
