How Revolve, Andie and others tap user-generated video to drive sales, ROI
| As video's role in the customer journey grows, brands like Revolve, Andie and Tatcha are increasingly integrating organic, user-generated videos directly into their online shopping experiences to fuel discovery and conversions. In this survey-driven State of the Industry report, Digiday’s sister brand, Glossy and Hue, surveyed more than 80 brand, retailer and agency professionals to learn how they're using shoppable user-generated video through the full funnel to deliver measurable impact. This report covers: - Brands’ growing investment in shoppable user-generated video
- How shoppable user-generated video is used across awareness and conversion
- The KPIs on which shoppable user-generated video makes the most impact
- Real-life insights and use cases from Revolve, Andie, Tatcha and others
Partner insights from Hue |
