Best practices for optimizing CTV and streaming
| TV is no longer just a brand channel; it’s a data-centric, digital channel. That’s why marketers need a performance TV strategy that combines the reach of TV with the precision, automation and measurability of other digital channels. Download this performance TV playbook from tvScientific to learn: - Creative best practices to optimize CTV and streaming campaign performance
- Key budgeting and monitoring steps that ensure a successful launch
- How to measure incrementality, evaluate ROI and refine performance TV strategy
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