Newsweek is using AI to develop customized homepages for readers

December 02, 2025 Presented by Newsweek is developing an AI-powered homepage, modeled after Google's AI Mode search experience, as part of a broader partnership with Google Cloud. So far, most publisher-built AI assistants are walled gardens by design, pulling mostly from their own content. Newsweek wants to test beyond this capability, not just mining its own archive but pulling in citations from the wider web. Advertisement TOP STORY Generative AI Newsweek is building an AI Mode-like experience to customize homepages for readers Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals. OTHER THINGS TO KNOW In a resource-constrained environment, some view AI as the solution to inefficiencies while others worry that AI risks accelerating waste. Partner insights from Blockboard. Learn about new consumer shopping habits — from always-on discovery to the crucial impact of loyalty — and how marketers can adapt in this video with Assembly Global CMO Bria Bryant. Partner insights from MiQ. Autonomous advertising learns continuously, adapts instantly, frees teams from operational drag, unlocks audiences others can't see and compounds performance over time — extending expertise for performance marketers. Partner insights from Quantcast. A MESSAGE FROM MASTERCARD COMMERCE MEDIA How marketers drive scale and prove ROI with every ad Amid tighter budgets and rising expectations, Mastercard Commerce Media is helping brands rise to the challenge. With rich data-driven insights and precise card-linked attribution, advertisers can confirm their budgets are being well spent — with a proven ROAS up to 22x. Built with privacy by design and fit for scale, Mastercard Commerce Media delivers smarter, more personal placements and measurable results. Learn more MARKETING The Creator Economy Visa extends its reach into the creator economy's liquidity crunch The financial firm is working with creator financial platform Lumanu. Retail Media Rewritten U.K. retailer Tesco wants advertisers to see it as equal to any traditional media partner Tesco's client development director, Nick Ashley, talked to Digiday about its latest Upfront, the importance of shopper data, as well as how much its ad business impacts profit margins. PARTNER INSIGHTS FROM QUANTCAST AI serves as a partner, not a replacement, for Virgin Money Rather than placing blind trust in AI, trust should be earned through transparency, performance and control. Virgin Money and mFuse found success with autonomous AI, demonstrating its ability to reshape how marketers work, think and grow via earned trust. Advertisement Agency Culture WPP's turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose WPP’s 2025 was marked by financial woes and a new CEO, Cindy Rose, as the holdco eyes 2026 with its new AI platform. PARTNER INSIGHTS FROM CEROS Mood boards and coloring breaks: An inside look at a content strategy built on engagement B2B marketers can follow the lead of publishers like Her Campus and add micro-interactions like sliders or quizzes to case studies or solution pages to turn passive viewers into active participants. ICYMI Evolving Agencies 'People want to follow her': Jacki Kelley, the IPG exec tasked with retaining clients through Omnicom merger IPG’s chief client officer is one of the holdco’s sharpest execs and one to watch during its merger with Omnicom. A MESSAGE FROM DIGIDAY+ Save 50% on 3-month Digiday+ membership From shifting ad budgets to the evolving impact of AI, navigate it all confidently with Digiday+. Save 50% on a 3-month Digiday+ membership — offer ends Dec. 5. Beyond Ads Why Carter's new CMO wants more emotional, relatable marketing across channels Carter’s CMO Sarah Crockett joined the company in the summer of 2025 with a goal of doing more realistic, relevant storytelling around childhood and parenting. In an interview with Modern Retail, she shared more about her approach. FROM DIGIDAY+ Member exclusive Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy