European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

December 05, 2025 Presented by European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released last month. Several have described the Omnibus as nothing deeper than a "cosmetic" attempt to fix the complex rules around gaining consumer consent for the digital tracking necessary to sustain digital businesses. Advertisement TOP STORY Data Regulation European publishers say the Digital Omnibus 'cookie fix' leaves them worse off The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers. OTHER THINGS TO KNOW Marketers have a lot of shopper data available to them, but more data doesn't always mean it's better. They need the right data applied in the right way — and AI can be a huge help. Partner insights from MiQ. While in-content targeting might place an ad for products relevant to the genre a viewer enjoys, weather targeting can add a crucial layer of physical and emotional context. Partner insights from The Weather Company. U.S. households average 18 connected devices. With data flowing from every interaction, TV is no longer just a brand channel; it's a data-centric, digital channel. That's why marketers need a winning performance TV strategy. Partner insights from tvScientific. A MESSAGE FROM MASTERCARD COMMERCE MEDIA How marketers drive scale and prove ROI with every ad Amid tighter budgets and rising expectations, Mastercard Commerce Media is helping brands rise to the challenge. With rich data-driven insights and precise card-linked attribution, advertisers can confirm their budgets are being well spent — with a proven ROAS up to 22x. Built with privacy by design and fit for scale, Mastercard Commerce Media delivers smarter, more personal placements and measurable results. Learn more MEDIA & PLATFORMS Member exclusive Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper That was the undercurrent at this week's Digiday Programmatic Marketing Summit in New Orleans.  The Creator Economy In Graphic Detail: Here's what the creator economy is expected to look like in 2026 Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with. PARTNER INSIGHTS FROM TIVO How advertisers can utilize the CTV home screen to direct attention Advertisers who invest in reaching viewers on the CTV home screen are catching consumers at a moment of openness. Done right, CTV home screen ads let advertisers reach viewers where discovery meets intent. Advertisement Brands in Culture Ulta, Best Buy and Adidas dominate AI holiday shopping mentions The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.  PARTNER INSIGHTS FROM DSTILLERY WTF is multimodal AI for advertisers? Multimodal AI can learn from any form of data and apply it to any data format — offering brands and agencies flexibility and precision previously unavailable. ICYMI Member exclusive Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others Digiday's third annual Subscription Index examines and measures publishers' subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others. PARTNER INSIGHTS FROM ADSTRA Why identity solutions have remained out of reach for challenger brands Brands know that identity is fundamental to everything they care about, from finding new customers and lowering acquisition costs to accurately measuring campaign effectiveness and deeply understanding customer behavior. Navigating Economic Instability How AI's hit to publisher traffic is quietly rewiring media M&A Publishers' AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026. MOST-READ The Programmatic Marketer The Trade Desk loosens its grip on pricing amid buyer pressure Amid fierce DSP competition, media agencies are finding The Trade Desk’s reps in a negotiating mood. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy