Digiday Scorecard: Publishers’ rate Big Tech’s AI licensing deals

December 17, 2025

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AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different trade-offs.

Digiday asked eight publishers for their views on how each platform stacks up in 2025 on some key criteria: transparency, money paid to publishers, traffic impact (how much traffic the platform is siphoning away), willingness to license, and the behavior of their crawlers.

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Generative AI

Digiday Scorecard: Publishers rate Big Tech's AI licensing deals

Digiday has compiled a scorecard grading AI platforms to make sense of the growing number of players in the AI content licensing market.

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