Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

November 14, 2025 Presented by Forbes has launched an AI-powered dynamic paywall as it looks to make subscriptions a larger slice of its revenue pie. In the latest installment of Digiday's Inside the publisher C-Suite series, Forbes CEO Sherry Philips spoke about how Forbes' AI-era playbook will mix using AI to drive paid subscriptions, multi-format sponsorships and developing — and protecting — creator-led IP. Advertisement TOP STORY Subscriptions Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities. OTHER THINGS TO KNOW Rather than launching a back-to-school campaign with a single message, delivering experiences for different segments, like budget-focused families and first-time school parents, is more effective. Each experience reflects the same strategy but is tailored to specific motivations. Partner insights from PadSquad. This year's winners of the Digiday AI Awards demonstrate how artificial intelligence is reshaping industries through accessibility, accountability and innovation.   Identity provider consolidation is not simply a procurement task. It's a broader business shift in approach to data management, performance measurement and activation. Effective consolidation depends on the provider offering both coverage and composability. Partner insights from Adstra. A MESSAGE FROM DISNEY CAMPAIGN MANAGER We make it easy to get the W for your clients' campaigns Team up with the playmaker you've been looking for. Disney Campaign Manager makes it easy for agencies to reach the right audiences with precision — across Disney+, ESPN and Hulu streaming platforms. Launch, measure and optimize all of your clients' campaigns from one simple-to-use dashboard for total control. Bring home Q4 wins for your clients with the game-changer your campaigns need. Learn more MEDIA & PLATFORMS AI Revenue Generation For the agentic-curious: WTF is the Agentic RTB Framework? It's a new technical standard for running real-time bidding that focuses on efficiency. The Creator Economy Creators embrace Beehiiv's push beyond newsletters Creators are embracing Beehiiv's new website, product and analytics tools to help them grow beyond the competitive newsletter space. PARTNER INSIGHTS FROM NAME.COM How custom domains help brands stand out in AI-generated search Domain relevance is critical to help brands improve their standings in AI-powered search results. Keyword-driven top-level domains like .studio signal industry relevance and ensure brands stand out in AI-generated search. Advertisement MARKETING Zero-click Future Amid search wars, Google touts YouTube, display inventory to advertisers Google is pushing Demand Gen and YouTube to ad partners, hedging against the inevitable erosion of its search business by AI chatbots. PARTNER INSIGHTS FROM META How Meta helps Ridge Wallet and Rhoback measure through incrementality Incrementality measurement captures the true casual impact of advertising, allowing brands to more efficiently invest in the channels that are actually creating demand. To achieve this, brands Ridge Wallet and Rhoback turned to Meta. PARTNER INSIGHTS FROM SIMPLEFEED Is rethinking syndication the way forward for publishers in the AI era? With the rapid decline in search and social referrals, publishers have never faced a more challenging environment. How do publishers reach viewers, build brand recognition and generate revenue? Syndication is an answer. Navigating Economic Instability Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals Walmart's website says its meal costs 25% less than the basket it offered last year, and that the turkey was at the lowest price since 2019. DIGIDAY+ Member exclusive Future of Marketing Briefing: The agentic turn inside programmatic advertising The arrival of the Agentic RTB Framework this week lands as this week lands as the third agentic standard in under a month. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy