AP makes its archive AI-ready to tap the enterprise RAG boom

November 07, 2025 Presented by The Associated Press has quietly retooled for the AI era – structuring its archive so enterprise LLMs can reliably ground, cite and pay for decades of reporting. The news organization has spent the last nine to 12 months making its tens of millions of content assets across text, video, photos and audio formats, machine-readable for LLMs to assimilate easily. Advertisement TOP STORY AI Revenue Generation AP makes its archive AI-ready to tap the enterprise RAG boom It's a strategy that should secure its future as an information data repository for the AI era, and widen its customer base to include more enterprise clients by meeting their AI needs, Today is the last chance to enter this year’s WorkLife Awards. The strongest cultures are built on values that run deep throughout the organization, recognize these employers and values. Enter by 11:59 p.m. PT tonight to be considered. Blockboard CEO Matt Wasserlauf spoke with Digiday about how marketers are driving growth through smarter, more accountable programmatic CTV buys. Partner insights from Blockboard. B2B marketers can follow the lead of publishers like Her Campus and add micro-interactions like sliders or quizzes to case studies or solution pages to turn passive viewers into active participants. Partner insights from Ceros. MEDIA & PLATFORMS Generative AI Inside Reuters' agentic AI video experiment  Reuters is experimenting with using an AI agent to speed up its video production process, and hired its first AI TV producer. A MESSAGE FROM DISNEY CAMPAIGN MANAGER The holiday season, optimized There's no place like Disney Campaign Manager for the holidays. Launch, measure and optimize from one easy dashboard while running campaigns alongside the shows, sports and movies audiences love. Track status, budgets and performance in real time, giving you complete transparency and control. As the year wraps up, every impression counts. Disney Campaign Manager makes it simple to deliver precision and impact so you can end Q4 by unwrapping real success for your clients.  Lern more Member exclusive Digiday+ Research: Advertisers diversify their use of DSPs, to Amazon's benefit Amazon’s DSP has seen a growth in advertisers’ use of and preference for the platform over the last year and a half, as others such as The Trade Desk and Google have lost some clout with advertisers. PARTNER INSIGHTS FROM CONTENTFUL How effective content management turns chaos into control Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control. Advertisement PARTNER INSIGHTS FROM TEENVOICE Teens' essential shopping habits that marketers need to know At least 70% of teens do additional research before making a purchase, according to a TeenVoice survey. They weigh price, quality and social proof before making a purchase. MARKETING The Programmatic Marketer The Trade Desk tries to redraw the competitive map with Amazon Amazon's biggest rival for programmatic ad dollars is once again waving off the comparison.  Zero-click Future How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape AI answer engines are prompting marketers to rethink strategies for brand visibility and content optimization in a rapidly evolving, zero-click search landscape. PARTNER INSIGHTS FROM META Is incrementality the future of measurement? Meta thinks so Incrementality is the measure of value generated by a marketing investment, beyond what would have happened without it. For Meta, incrementality is a key part in how the company talks to marketers. DIGIDAY + Generative AI Future of Marketing briefing: The agent era on training wheels Fully autonomous systems still feel distant. For now, many execs say they're relying on more human judgement in their organizations, not less. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy