Taking CTV beyond the living room
  TV is one of the fastest-changing ad channels — which says a lot in the context of today’s ad landscape. The way viewers access content and entertainment through TV is shifting at a breakneck speed. And so, too, must the way advertisers reach those viewers. Those who approach their CTV tactics with a full-funnel strategy will get the most out of their investments. Because simply running a CTV ad is just the start — marketers have to continue the conversation with consumers to incite action. In this exclusive report, Digiday and Simpli.fi break down the blueprint for a full-funnel CTV strategy, from pinpointing high-value audiences to extending impact beyond the living room screen, to proving measurable results across every stage of the funnel.
Partner insights from Simpli.fi |
