Publisher alliance Ozone makes a larger play for U.S. advertisers

October 10, 2025 Presented by The publisher alliance Ozone is on a growth tear in the U.S. It has signed a wave of U.S. publishers including the Wall Street Journal, New York Post, the BBC (US) and CNN, and is now pushing its pitch harder to the buy side. TOP STORY Publishing in the Platform Era Publisher alliance Ozone makes a larger play for U.S. advertisers Publisher alliance Ozone is on a growth tear in the US and plans to expand its local headcount to 50 people next year. Advertisement OTHER THINGS TO KNOW During the high-pressure holiday period, brands are turning to enhanced automation and AI tools to help drive conversions and sales. Partner insights from Meta. Nearly 40% of publishers said in a recent survey that data and analytics is the department primarily responsible for their subscriber growth efforts, with only 14% citing that such efforts are cross-department initiatives. Partner insights from Marigold. The most forward-thinking brands aren't pretending waste doesn't exist; they're defining it, measuring it and building the infrastructure to turn it into something useful. Waste isn't a strategy problem — it's a trust problem. Partner insights from Tinuiti. MARKETING & PLATFORMS Member exclusive Future of Marketing Briefing: Sora's promise — and peril — for the creator economy Yes, this is another Sora story. But this one's less about the tech and more about what it's doing to the people behind it Google on Trial Tea in the courtroom: the gossipier side of the remedies trial over Google's ad tech monopoly Here's a rundown of the gossipy sub plots and quiet power plays that emerged from the courtroom. MEDIA Audio Anywhere Advertising Week Briefing: Podcast industry juggles using AI tools with maintaining medium's intimacy AI is having a transformative impact on content and advertising, and the audio space is no different.  PARTNER INSIGHTS FROM URBAN SCIENCE Why traditional targeting falls short in today's market Relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion. A MESSAGE FROM DISNEY CAMPAIGN MANAGER Where TV advertising meets precision and performance This Huluween, do not let your media buy become the real horror story. Disney Campaign Manager makes it simple to reach the right audiences with precision and connect with fandoms where they are already watching on Disney+, ESPN and Hulu streaming platforms. Your clients want reach with impact, not wasted spend on random placements. With one smart platform, you can set up, launch, measure and optimize so every campaign delivers results your clients can see. Learn more PARTNER INSIGHTS FROM WIDEORBIT Live session: Publisher strategies for simplifying the ad tech maze Join this virtual workshop on Oct. 21 at 1 p.m. ET, or watch on demand, to learn about the challenges publishers face in meeting cross-platform demand and how to solve them. Advertisement ICYMI Marketing on Platforms With Microsoft in tow, Amazon's DSP tightens its grip on the open web Microsoft is the latest in a string of partnerships that Amazon has announced recently. PARTNER INSIGHTS FROM ADSTRA How composable identity infrastructure enables portability Many identity solutions promise reach across environments. But what matters is how identity moves. The future relies on portability — the ability to travel across systems without replatforming, duplication or vendor lock-in. Composability makes that possible. Generative AI AI personas promise speed, but safeguards are needed to avoid leading marketers astray Lavazza is using AI audience personas to drive its media strategy. The tech shouldn’t be trusted totally, agency execs warn. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy