How Publicis Group made AI pay off

October 15, 2025 Presented by Publicis Group CEO Arthur Sadoun used the holdco's latest earnings call to spell out what its investments are actually yielding. The tech is doing the heavy lifting for the group's biggest business. And it’s able to do that because, as Sadoun put it, AI is helping its media buying deliver better outcomes. And The Trade Desk's CEO just gave his sharpest take yet on why publishers have become a central focus for the company. TOP STORY Generative AI How Publicis Group made AI pay off That transformation has been years in the making. It started with Marcel in 2018 (before AI was cool). Advertisement OTHER THINGS TO KNOW Join this virtual workshop on Oct. 21 at 1 p.m. ET, or watch on demand, to learn about the challenges publishers face in meeting cross-platform demand and how to solve them. Partner insights from WideOrbit. Join us December 1-3 in New Orleans for the Digiday Programmatic Marketing Summit, where attendees will hear from leaders at CMI Media Group, Publicis Media, PMG and more. Secure your passes by October 20 to take advantage of final savings. Relying on outdated audience data is costing marketers — one recent ANA study found that annual global inefficiencies in digital ad waste are around $26.8 billion. Partner insights from Urban Science. MEDIA & PLATFORMS The Programmatic Marketer With OpenAds, The Trade Desk is rewriting what it means to be 'buy-side' The Trade Desk's CEO just gave his sharpest take yet on why publishers have become a central focus for the company. Member exclusive Digiday+ Research: 5 charts on the state of retail media Brands are boosting their retail media spending as networks drive sales and customer growth, according to new research from Modern Retail. PARTNER INSIGHTS FROM CONTENTFUL How effective content management turns chaos into control Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control. A MESSAGE FROM DISNEY CAMPAIGN MANAGER An easier way to run TV campaigns that deliver You shouldn't have to choose between efficiency and creativity when it comes to your media buys. With Disney Campaign Manager, you get both. One easy dashboard lets you set up, launch and measure across Disney+, ESPN and Hulu streaming platforms. Your campaign shows up where it matters most, making a bigger impact. It's not just a tool. It's a partner that makes things simpler and helps you deliver results your clients can count on. Learn more MARKETING AI Revenue Generation Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do' BOK on the future of agentic advertising, the death of the platonic era of buy- and sell-side platforms, and novel experiments on publishers monetizing AIOs. Evolving Agencies Ars X Machina's agile mix modeling penetrates the walled gardens to measure them against other channels Ars X Machina has commercially its agile mix modeling proprietary platform, which aims to deliver full campaign measurement across offline and online channels — the full funnel. PARTNER INSIGHTS FROM TEENVOICE Why brands are emphasizing authenticity to win teen shoppers At least 70% of teens do additional research before making a purchase, according to a TeenVoice survey. They weigh price, quality and social proof before making a purchase. Advertisement DIGIDAY + Member exclusive Future of TV Briefing: The ad product OpenAI should introduce in Sora (I'm sorry) This week's Future of TV Briefing looks at how OpenAI could create a commercial version of Sora's Cameos feature that could thread the needle between a sponsored product, affiliate commerce and a revenue-sharing program for creators. Written by Jim Cooper and Sara Jerde Were you forwarded this email? Sign up to get it daily. Advertise | Digiday+ | Events | Awards Update your email | Unsubscribe | Privacy policy