Report: How brands and agencies are using local streaming TV advertising
| Reaching the right audience at the right time is an ever-pressing need for brands and agencies, leading many to turn to local strategies. While linear and broadcast were once hallmarks for local messaging, as audiences move to the streaming world, advertisers are following suit. In this survey-driven report, Digiday and Amazon Ads polled 790 brands and agencies to understand how they use local streaming ads, the strategies employed, the challenges encountered — the plans to overcome them — and what’s in store for the future. Read the report to learn more about: - The factors influencing local streaming TV investment
- What strategies teams are employing and their results
- The targeting capabilities and challenges across streaming TV
- How teams hope local streaming TV ads will evolve in the future
Partner insights from Amazon Ads |
