Strategies to strengthen retention and revenue while protecting brand trust
| Subscriber engagement is top of mind for every media and publishing brand, but siloed data, rising acquisition costs and ongoing churn make sustainable growth more challenging than ever. In a recent State of the Industry report from Digiday and Marigold, featuring a survey of 110 publishers, 87% of respondents said they increased their subscriber engagement budgets last year, but many still struggle to unify data and prove ROI.
Join Nick Watson, vp of business consulting at Marigold, as he expands on the latest State of the Industry findings with perspectives from John Stupart, newsletters editor at the Daily Maverick, and Stephanie Talmadge, director of marketing at Boardroom, on Sept. 30 at 1 p.m. ET. Together, they’ll explore how publishers are rethinking subscriber engagement to build loyalty and long-term revenue.
Register for this virtual event to learn more about: - How connecting data, product and experience teams turns bigger budgets into better outcomes
- Activating zero- and first-party data for stronger subscriber loyalty and personalization
- Strategies to strengthen retention and revenue while protecting brand trust
- Real use cases and first-hand lessons from publishers putting these strategies into practice
Sponsored by Marigold Can't make it? Register and we'll send you an on-demand recording. |
