Guide: How marketers are measuring campaign impact vs. content impact
  As digital channels and customer touchpoints expand, content management has become both more complex and more important, especially in an omnichannel environment. A recent Contentful survey found that 84% of leaders struggle to distinguish between measuring the impact of a campaign versus measuring the impact of the content. Measuring the impact of content is tricky, but to measure effectively, what’s measured and how needs to be baked into content strategies from the very start. Much like with product development, the more content that needs to be produced, the more it makes sense to build a roadmap — or a content supply chain. An effective content supply chain ensures effective collaboration across teams and efficient production at speed and scale, while building processes and systems for the content itself, too. Download this report from Contentful to learn more about:
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