'We are the media company': Sportsbooks are spending millions on media deals, but publishers should hedge their bets

Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms.

November 01, 2021

The relationships between sports publishers and sports betting companies are increasingly common and the outcome for media companies is wildly lucrative in the grand scheme of sponsorship deals. But in the vast digital advertising landscape, what do sportsbooks get from these investments? Read more below. Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms. Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up. Buyers say CTV is in shambles, with multiple DSPs selling the same inventory, rampant fraud and an inability to control ad placement. More in this Digiday+ Media Buying Briefing. Over the past several couple months, Amazon has taken steps to get more into podcasts. Small talk is a social skill that could disappear in the new way of working, ending demonstrations of interest in colleagues and relationship building at work. Other things to know about Join us in London on December 1 for Digiday Publishing Strategies Europe, where we'll discuss and offer insight into what lies ahead for publishers, including tackling retention, redesigning the office space and driving up addressable audiences. Every year the holiday season starts earlier, and this year it has already begun. For advertisers, three essential strategies are helping them catch up to early shoppers. Sponsored by CJ. Video advertisers are maximizing results for digital video on social players while mitigating risk with contextual targeting. Learn more in this report. Sponsored by OpenSlate. Top Stories Ivy Liu Beyond Ads 'We are the media company': Sportsbooks are spending millions on media deals, but publishers should hedge their bets Sports publishers are making millions on partnerships with sportsbooks, but the deals might not last long as sportsbooks turn competitors and consolidation looms. howdy! Content & Commerce Facebook expands live shopping offering to prepare for a bustling holiday season Ahead of the holiday shopping season, Facebook is bolstering its live shopping efforts as the social commerce space continues to heat up. Sponsored by Connatix Survey: What is the state of media diversity in 2021? Take this survey and tell us about the state of media diversity – how has staffing, budget and creative changed when it comes to diverse representation? We'll send you a $5 Amazon gift card. Advertisement howdy! DIGIDAY+ MEMBER EXCLUSIVE Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it Buyers say connected TV is a shambles of a marketplace, with multiple demand-side platforms selling the same inventory, rampant fraud and an inability to control ad placement. howdy! Audio Anywhere The Rundown: Amazon tiptoes toward building another podcast brand Over the past several couple months, Amazon has taken steps to get more into podcasts. All Latest Stories Programming & Production How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood Under new leadership experienced in TV and film, Condé Nast's entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies.