'Direct, inclusive and diverse': Future's latest female-focused title eyes U.S. audiences

Over the next few months, the publisher is focusing on building up an editorial team and audience in the U.S.

October 01, 2020

Over the next few months, Future Publishing will build out an editorial team and audience in the U.S., where some other Future brands, like Tech Radar and Tom's Hardware, have more of a presence. By this time next year, the team wants the U.S. headcount of the women's lifestyle department to equal the U.K. Read more below. Future Publishing is gearing up to launch My Imperfect Life, a title focused on young women with the intention of growing a U.S. audience. It's a relatively new and underserved demographic -- and market -- for the U.K.-based Marie Claire publisher. Now, with the election just over a month away, agency execs say that influencer marketing hasn't been utilized as expected for this election cycle. The 2020 presidential election may not be the breakout year for paid influencer marketing campaigns from presidential candidates after all. As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume. Other things to know about The Digiday Awards will honor the companies, campaigns and creative modernizing media and marketing. From Best Media Plan to Best Use of Social, don't miss your chance to gain exclusive recognition from Digiday. Learn more about the categories and submit before the regular deadline tomorrow to save on entries. In a new webinar on Thursday, October 22, at 1 p.m. EDT, learn tips and techniques for educating and entertaining consumers with immersive and interactive content. Sponsored by Ceros. Top Stories Publishing in the Platform Era 'Direct, inclusive and diverse': Future's latest female-focused title eyes U.S. audiences Over the next few months, the publisher is focusing on building up an editorial team and audience in the U.S. howdy! WTF Influencers 'Wildly under-utilized': What influencer marketing looks like for the 2020 election Now, with the election just over a month away, agency execs say that influencer marketing hasn't been utilized as expected for this cycle. Sponsored by Asana Research: How knowledge workers are implementing work management tools In this new guide, driven by a survey of 3,000 knowledge workers aroundthe globe, learn the biggest roadblocks and benefits that come withadopting and implementing work management tools. Advertisement howdy! Programming & Production 'We've ramped back up': Digital and branded video productions begin to return to normal As producers return to shooting in studio and on location, they continue to produce projects remotely, which is bringing workloads back to their usual volume. howdy! Subscriptions 'A good job of retaining': Publishers see subscription resilience as evidence of sticky coronavirus-cohorts grows As concerns about the future of advertising linger, digital publishers' subscription revenues increased by 19.3% in the first three months of 2020. All Latest Stories ‘All taking a chance on each other’: Jasper Wang on Defector Media’s collective ownership structure A group of 18 former Deadspin employees have launched Defector Media with a much more collective ownership structure.

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