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Why OpenAI is 'running at lightning speed' to build an ad business

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April 21, 2026 For launching an ads business only two months ago, OpenAI has had a lot of development. In the last month: the platform inked deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to run its ad business, launched a self-serve manager in testing, introduced pixels to track ad conversion — and now, its ads are getting cheaper . Having a...

As upfront negotiations near, buyers chart path through complex sports market

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April 20, 2026 The annual television upfronts season, which kicks off in just a few weeks, will confront media buyers and brands with a sports media market of unprecedented complexity. Brands aiming to dominate coverage of the NFL, MLB or NBA will have to plan around a large cast of rights-holders, each with different format and schedule offerings that complicate campaign strategies a...