‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
July 21, 2026 Every choice has a price and the bill always comes due. Marketers are only just starting to work out what theirs actually costs for AI. Laura Higgins had been at Dollar Shave Club for two months when she started paying attention to her AI bill. During her first month as the company’s new chief brand and innovation officer, she ran everything, from concepting ad campaigns ...
