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MrBeast’s creator platform signals a more programmatic creator economy

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May 13, 2026 MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s job board for senior business operations, brand partnerships post. Though the listing has since been taken down, the details suggested Beast Industri...

Amazon positions live sports portfolio to pry open upfront dollars

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May 12, 2026 Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations. It’s all about the live sports. “We’re not incremental to linear anymore. We’re competing at the broadcast level,” Tanner Elton, Amazon’s vp of U.S. ad sales, told Digiday . ...