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Amazon bets creator video podcasts can be the next TV network – if it can fix measurement

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May 15, 2026 Amazon wants to turn creator-led video podcasts into the next generation of TV networks – multiplatform franchises that can soak up TV budgets and spin out into retail, live events and social clips. That pitch was front and center at Amazon’s May 11 Upfront in New York City, where performances from Diplo and Kacey Musgraves bookended appearances from Ice Spice, Shaboozey, ...
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Marketers put up guardrails as AI agents reshape programmatic buying

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May 14, 2026 AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to AI agents in ad buying yet. But that mistrust isn’t unfound...
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