To manage 300,000 creators, Unilever automates everything but the relationship
July 10, 2026 The ad industry seems hellbent on scaling creator marketing. Adding more creators to the roster? That’s the easy part. It’s the infrastructure — discovery and vetting, talent management and content approvals — that’s likely to cause operational headaches. Unilever knows this, especially after last year’s declaration to make creators core to its marketing plan. The conglo...
