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Marketers put up guardrails as AI agents reshape programmatic buying

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May 14, 2026 AI agents are evolving quickly. In theory, agents are autonomous decision makers — automating campaign creation, optimizing ad buys and drafting pitch decks. In reality, marketers aren’t ready to give up control, establishing guardrails to keep agents in check. Marketers don’t have a lot of trust when it comes to AI agents in ad buying yet. But that mistrust isn’t unfound...
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MrBeast’s creator platform signals a more programmatic creator economy

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May 13, 2026 MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago, a job listing for Jimmy “MrBeast” Donaldson’s Beast Industries appeared on the company’s job board for senior business operations, brand partnerships post. Though the listing has since been taken down, the details suggested Beast Industri...
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