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OpenAI turns on cost-per-click ads inside ChatGPT

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April 22, 2026 The platform that can figure out how to prove AI chatbots can drive an outcome will unlock a budget category that doesn’t exist yet. OpenAI just took big steps toward that threshold: turning on cost-per-click ads inside ChatGPT. And it is on the hunt for its first advertising marketing science leader. ...
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Why OpenAI is 'running at lightning speed' to build an ad business

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April 21, 2026 For launching an ads business only two months ago, OpenAI has had a lot of development. In the last month: the platform inked deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to run its ad business, launched a self-serve manager in testing, introduced pixels to track ad conversion — and now, its ads are getting cheaper . Having a...
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