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Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026

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      Digiday+ gives media and marketing leaders an edge with exclusive research, tools and perspective. This week, we released the first installment of our AI guide, exploring how marketers are navigating the opportunities and challenges of integrating AI into everyday workflows. Preview highlights from this member-only report below, and subscribe unlock full access to the series — plus research, briefings, guides and member-only experiences, giving you early access to the trends and insights shap...
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Why weather is the future of contextual targeting

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Explainer guide: WTF is weather targeting? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ...
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Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

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January 08, 2026 Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessi...
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